As a funeral home, you might not think that social media would be a valuable asset for your business. After all, funerals are sad occasions, and most people wouldn't want to share news of a death on social media. But the truth is, they can also be a valuable tool for funeral homes if you know how to use them correctly.
You should take several steps to boost your social media profile's population and generate leads from viewers.
Create Visual Content for Your Profile
As the funeral industry becomes increasingly competitive, ensuring your funeral home is doing everything possible to stand out is crucial. One way to do this is by creating visual content for your social media channels.
People are naturally drawn to visuals, so you will be more likely to capture people's attention by posting images and videos on your funeral home's social media channels. And not only will you capture people's attention, but you will also be able to communicate your message more effectively.
There are many different types of visual content you can create for your funeral home's social media channels, such as:
- Images: You can use pictures to share photos of your funeral home, staff, and facilities. You can also use images to share helpful information, such as infographics about the funeral planning process.
- Videos: Videos are a great way to tour your funeral home or show off some of the unique services you offer. You can also use videos to share testimonials from satisfied customers.
- Live video: Live video is a great way to connect with your potential customers in real time and answer any questions about the funeral planning process. It's also great to show off your business and services.
Post Often to Increase Engagement
You must often post on your social media profile to increase daily active users. For one, it keeps your name and brand in front of potential customers. Secondly, it allows you to build relationships with the people who follow you. And finally, it gives you a chance to show your human side, which is very important to the grieving process.
So how often should you be posting? A good rule of thumb is to post at least once a day, but more if possible. Of course, quality is always better than quantity, so make sure your posts are interesting and engaging. Whether you are posting to social media YouTube, or another network, it is essential to keep readers and viewers coming back for more. If you can get people to talk about your funeral home, you're on the right track.
Use Relevant Keywords
Regarding social media, one of the essential strategies you should use is inserting keywords in your posts. By incorporating relevant keywords into your posts, you'll make it easier for your audience to find your content when searching for funeral home-related topics.
According to social insights, some terrific keywords to use in your social media posts about funeral homes include:
- Funeral services
- Memorials
- Pre-planning
- Grief support
- End-of-life planning
Using these keywords will make you more likely to appear in search results when people are looking for information on these topics. This will help you attract more leads and grow your business. Utilizing your content performance tools to see what keywords draw the most views is essential. This can help you create more content that is relevant to your audience.
Take Advantage of Post Scheduling
Social media platforms, like Facebook, allow page owners to schedule future posts. This can help to ensure you are consistently producing content for your viewers, even if you don't have time to log in and make a post personally.
On Facebook, you can write your post and then click the little clock icon in the bottom-left corner of the post. You can choose the time and date you want the post to go live. Another way to schedule posts is to use a third-party tool to connect all your social media accounts and then craft and schedule your posts from one central dashboard. With the right strategies, your funeral home can use social media to reach a wider audience, connect with potential customers, and build a robust online presence.
If you need help with transportation for your processional, contact us at Shields today, and we'll be happy to assist you.